Weixin: Connecting with Consumers One App at a Time.

By: Menico’s Corner

Target Audience and Social Media:

One of the points you learn in marketing is recognizing and knowing your target audience. Understanding their behaviors and spending habits. Understanding your customer is key to building an effective and strategic marketing strategy.  A technology advances, so does consumer behavior. Both technology and communication revolution arose from the use of social media on mobile devices leading to an increase in research on consumer interactions, marketing, and commercialization on mobile devices.

Norman Tam, CEO of WeChat Hong Kong. (Photo by Bruce Yan/South China Morning Post via Getty Images)

What makes Weixin so Successful?

Weixin is a popular Chinese messaging app with over 1.1 billion accounts, 902 active daily users, and 38 billion messages sent every day. So, what’s the secret to Weixin’s success? The rise of the app’s popularity is it’s multifunctionality- making it appealing to fans of social media mobile users and business. With mobile marketing, we know

The social media app is easy to use and ultimately, gives their consumers more than one reason to continue to use it. I’m almost tempted to see if I can download the app myself and take it for a spin. With the application being launched in early 2011 by Tencent Holdings Ltd., with core function being sending messages to phone contacts similar to Whatsapp.

“One big takeaway from the success of Weixin is that you should make your social media product a part of your audiences’ everyday routine and habit.”

Case Study: Weixin

All you need in one App.

It’s safe to say that Weixin isn’t just an app, it’ a lifestyle. This app incorporates the functionality of other apps like Facebook, Twitter, Instagram, Line, etc., and combined them into one. Designing such an app takes knowing your target audience and lots of creative thinking. Mobile devices have tremendous potential, but you need to understand it to use it effectively and maximize its effectiveness. The developers and strategist at Weixin did just that. Weixin took the initiative and did the research on their target audience. Learning about their routines and habits and coming up with a product that compliments their consumers lifestyle all while taking their business to the next level.

In short mobile technology plays a key role in our daily lives. We as humans can’t live without being connected to the internet no matter that time of day. Successful companies are using the power of mobile technology in new ways. They’re using mobile devices to communicate quickly and efficiently with consumers. Weixin provides consumers with information that can potentially influence their purchasing decisions. As I previously stated we as humans live on our phones every moment of the day especially our younger generation.


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